Let’s talk about some numbers first. According to a survey by Digital Apeel, 75% of the online users form their opinion of a website based on its aesthetic appeal. And 57% of users opine they won’t recommend a business that has a poorly designed website (Source: Sweor).
We hope, these two statistics speak volumes about the importance of a website for your business. That’s why you need to focus on improving the appeal of the site, for a single mistake may leave your brand look unprofessional and produce a negative impact on conversion.
Here are a few easy hacks recommended and followed by experts at any reputed website design company. Check them out and improve your online presence.
1. Utilize Negative Space
In web designing, the space already occupied by multiple elements such as text, image, and video, is called a positive space. The unused white space, on the other hand, is called a negative space.
While amateur designers try to incorporate as many elements as possible on each web page, smart business owners prefer to maintain a balance by using the negative space. Stuffing the web page with excessive information produces noise and makes it difficult for the users to extract any sense from the page. On the contrary, a negative space allows you to highlight the most important elements like links or Calls to Actions (CTAs).
In order to increase the white space on the website, you can break up a long text into multiple short paragraphs and use bullet points and lists wherever applicable.
2. Use Two Colors
While colour is one of the most important elements of web designing, combining multiple colours in a haphazard manner can be detrimental to the conversion rate. A recent study by Socialnomics reveals that 85% of consumers consider colour to be a determining factor while purchasing from a site.
While selecting colours, we suggest you to pick only two complementary colours to reduce eye strain. For instance, you may use red for all the call-to-actions and black for branding elements. This will maintain a symmetry and enhance the user experience (UX).
3. Check Loading Speed
Cluttering useless features while creating a website delivers no value to the target users. It simply affects UX by distracting the visitors and produces a negative impression of your site. Remember, 47% of the users wait no more than 2 seconds for a web page to load.
Overloading plugins will contribute to slow your website and make it more vulnerable to security breaches and crashes. This will further hamper your brand reputation.
To ensure that the site is performing properly, use Google PageSpeed Insights. This tool offers a list of recommendations and specific instructions on how you can improve the speed of the site.
Also, use an image optimization tool in order to optimize and compress images such as site headers, backgrounds, and blog photos.
Conclusion
A website represents your business and needs to be marketed well to garner better visibility and traffic. However, before availing digital marketing services, make sure the website is properly designed and catches the attention of the target audience.
Nevertheless, developing a website requires creativity and vast knowledge of the field. Of course, you cannot expect to be a master overnight. Until you become a pro, contact a reputed website development company. Their experts can help you to build a robust, feature-rich, dynamic, attractive, and secure website.
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